Hey, I’m Kelly.
Curious by nature. Concise in effort.
With just over 5 years of pharmaceutical writing experience, and a personal passion for healthcare, my goal is to bring soul into the science of your brand.
My Approach
Collaboration
I believe collaboration is where the best work begins—whether it’s aligning with strategy, digging into the data with medical, or riffing with a creative team to crack the concept. I ask thoughtful questions, listen closely, because it takes smart input, shared goals, and open conversations to make something that truly matters to clients, providers, and patients alike.
Passion
I hold healthcare close to my heart.
Having been introduced to the impacts of genetic and chronic illnesses at a young age, my interest in the pharmaceutical field did not come as a surprise. Compounding that interest with my creative and curious nature, healthcare marketing has most certainly become a perfect fit. This niche of the greater marketing world has allowed me to generate a great passion for what I do, as my only hope is to make an impact for families like mine.
Interactive Visual Aids
With an early introduction to the world of IVA/ISA development, this has quickly become an area of expertise for me. With my detail-oriented ways of thinking, projects like these are certainly something I am built for.
Recently, I was tasked with developing an entire indication-specific ISA alongside its associated playbook—ask me about it!
Project Expertise
Websites + Landing Pages
Websites and landing pages are newer areas that I have been developing. I aim to bring fresh thinking and streamlined approach to what usually are cumbersome work streams.
In the last year I have successfully launched 2 landing pages for my current brand and am collaboratively working on a website redesign with my team—ask me about it!
Social, Email, HTML
Social posts, email development, and a variety of banner ads are, like many writers, my bread and butter. I have completed countless amounts of these work streams in the last 5 years.
I truly enjoy short forum content like this, as it provides a fun challenge to clearly and creatively get messaging across in a short amount of time. Ask me about some examples!
Strategic + Cross-Functional Initiatives
I have experience in launch campaigns + tactics, message development + testing, as well as branding refresh initiatives.
Let’s chat about your brand’s needs!
Work Examples
Due to NDAs, I cannot display most of my recent work on this site—however here are some examples of unbranded initiatives and RFP work from the past to give you a taste of what I am capable of!
